Brand Growth Partner

Most suppliers wait for your brief. XinFengShang starts earlier — with market intelligence for India, Russia, Southeast Asia and the Middle East, and a 3000+ frontier formulation library that lets us match your product direction fast. We sit with you as the product decision partner: from trend and concept, through formulation, to a finished, compliant, shelf-ready product delivered through our integrated manufacturing network. You get one accountable partner instead of juggling factory, lab and trader separately.

XinFengShang's supply chain covers emerging beauty markets across Southeast Asia, the Middle East (Dubai), Europe, North America and Latin America — with proven delivery. Our role is to help brands read the consumer trends and channel logic of each market. Think of us as your localization partner who navigates the market with you.

XinFengShang offers an integrated mix of semi-finished goods, formulas, finished products and packaging — flexibly combined to your brand stage. Our role is to help you pick the right starting point and keep trial-and-error cost low. Think of us as your product partner who grows on your schedule.

Our core team has spent years inside the formulation and production of international mass-market brands including Unilever, LAKME, Avon and Revlon. We bring that brand-validated quality discipline onto your products — acting as formulation-led advisors who know what global-brand quality actually means, not just what a spec sheet says.

MOQ depends on the cooperation model — semi-finished goods and formulas can start from lower volumes, while finished-product and custom-packaging projects follow standard private-label MOQs. We help you pick the entry point that keeps trial-and-error cost low. Share your target market with us and we will quote a workable MOQ.

Lead time varies by project complexity — formula matching and sampling typically run a few weeks, with mass production scheduled after approval. Because we run projects through an integrated, long-bonded manufacturing network, execution is faster and more controllable than managing a factory search on your own. Exact timelines are confirmed at the quoting stage.

Most of our network is certified to GMP and ISO 22716 — the manufacturing standards behind EU and U.S. market access (CPNP for Europe, MoCRA/FDA for the U.S.). For Halal-required markets such as the Middle East, we support Halal-documented production through dedicated partner facilities. All certificates and the technical dossier are shared during due diligence so your locally-appointed agent or Responsible Person can move your brand through import and retail compliance in India, Russia, the Middle East and beyond.

Compliance is part of the product plan from day one, not an afterthought. Every market requires a locally-established representative to file and hold the registration — an Authorised Agent in India, an EAEU importer or authorised representative, an EU Responsible Person, a U.S. Agent under MoCRA, or a Saudi local representative. XinFengShang equips that representative with a complete, audit-ready dossier: exact-percentage INCI formulas, GMP/ISO 22716 certificates, Certificates of Analysis, stability and safety data, Halal documentation where needed, and market-ready label files. We map the certification and paperwork route for your specific market up front, so your product is registration-ready and clears customs fast.

Yes. Packaging is part of the same one-line service — bottles, tubes, cartons and gift sets are developed alongside the formula, from material and structure to finish and decoration, so product and package launch as one. Beyond packaging, we coordinate the surrounding supply chain: component sourcing, printing, sampling and quality checks, then consolidated delivery to your market. You manage one accountable partner instead of sourcing pack, formula and factory separately.

We typically reply to a product inquiry within one business day and move to a first direction or sample proposal quickly once we understand your market and positioning. You work with one accountable partner — no bouncing between factory, lab and trader — so updates, milestones and decisions stay in a single, clear thread from brief to delivery.