Xinfengshang · Long-Lasting Specialist

Long-Lasting makeup that stays

Xinfengshang is a research-led cosmetics house focused on one thing — wear that survives heat, humidity and real-life, 12-hour days.

We develop and manufacture transfer-proof lip, eye and base products for brands serving emerging markets — engineered, then proven by climate-scenario testing.

20+ years formulation · GMP / ISO 22716 network · Made for hot & humid climates

Xinfengshang — long-lasting formulations
Who we are

A long-lasting specialist — not a general supplier

We go deep on one problem so your products solve it for real.

Xinfengshang is a research-led OEM / ODM partner. We focus on long-lasting wear — studying how makeup behaves in heat, humidity and long days, then turning that into formulas that actually hold.

We work with brands across India, Russia, Southeast Asia and the Middle East, delivering semi-finished goods, formulas and finished products through China's supply chain.

Our focus

Nine long-wear heroes

Each one is built for a specific wear challenge — lip, eye and base. Every hero has a field guide below.

Read all the guides →
01 Lips

Non-Transfer Matte Liquid Lipstick

One swipe at dawn, perfect at midnight.

Best for: all-day wear, eating & drinking, mask-friendly.

Film-forming matte · no transfer The guide →
02 Eyes

Long-Wear Kajal Eyeliner

Deep black, smudge-proof, lead-free.

Best for: sensitive eyes, humid climates, 12h+ wear.

CI 77266 · ICP-MS verified lead-free The guide →
03 Base

Long-Wear Matte Foundation

Made for heat, humidity and twelve-hour days.

Best for: oily / combination skin, hot climates, on-camera.

Humidity-tested · golden & olive tones The guide →
04 Lips

Low-Transfer Glossy Lip Glaze

Shine that stays — without the sticky reapply.

Best for: gloss lovers, all-day shine, no-smudge wear.

Low-transfer · high shine The guide →
05 Lips

Vinyl Ink Liquid Lipcolor

Lacquer-bright color that locks on.

Best for: bold payoff, long events, photo-ready lips.

Vinyl finish · transfer-resistant The guide →
06 Lips

Long-Wear Matte Bullet Lipstick

The classic bullet — now built to last.

Best for: everyday bullet format, travel, touch-up-free days.

Matte · 12h wear The guide →
07 Eyes

Long-Wear Mascara

Lifts, lengthens, then refuses to budge.

Best for: oily lids, sports, crying-proof wear.

Warm-water removable · smudge-proof The guide →
08 Base

Long-Wear Setting Mist

The final veil that turns 8 hours into 12.

Best for: hot-humid climates, long events, touch-up-free finish.

Humidity-lock · feather-light The guide →
09 Eyes

Long-Wear Brow Gel

Full, feathered brows that hold through sweat.

Best for: oily skin, sports, humid days, no asymmetry.

Water-resistant · 12h hold The guide →
Occasions

Built for the occasions that break ordinary makeup

If your customers live in any of these, long-wear isn't a nice-to-have — it's the product.

Hot & humid climate

40°C+ and 85% RH — where ordinary makeup melts by noon.

12-hour days

Office to dinner to late plans — one application that lasts.

Oily / combination skin

Skin that breaks down wear fast — our finishes are built to hold.

Sport & sweating

Workouts, dance, festivals — smudge-proof and transfer-resistant.

Mask-friendly

No lipstick on the mask, no raccoon eyes — clean through the day.

Wedding & on-camera

Long events and lenses — photograph-ready, no touch-ups.

Outdoor & adventure

Hikes, beach, travel, open-air festivals — wind, sun and sweat that strip ordinary wear.

Monsoon & rainy days

Drizzle, humidity and unexpected rain — water-resistant wear that doesn't streak or slide.

If this sounds familiar

We built these formulas for the moments that break makeup

These are the real complaints we hear from brands and consumers. We design every formula to solve them — with evidence.

Pain point

"It melts off by 11 a.m."

In hot-humid markets, sebum + sweat + 85% RH dissolve standard formulas by noon. Customers blame the brand. We run climate-chamber tests at 40°C / 85% RH so your wear claim survives the commute, the lunch rush, and the afternoon heat.

Pain point

"Lipstick ends up on my mask, cup, collar."

Transfer is not a feature — it is a daily embarrassment. Every print on a coffee cup or smear on a mask erodes trust. Our film-forming systems keep pigment on the lip, not on everything else, without the dry, cracked feel.

Pain point

"My foundation turns orange, greasy, or ashy."

Wrong undertones plus oxidation make deeper skin tones look grey or orange within hours. We build golden-olive palettes and test them on Fitzpatrick IV–VI under humidity, so the shade stays true and the finish stays matte.

Pain point

"Kajal gives me raccoon eyes — and my customers ask if it is safe."

Smudged waterlines and heavy-metal fears kill repeat purchase in eye categories. We use CI 77266 with ICP-MS verified lead-free data, so you can sell the claim with a certificate, not just a promise.

Pain point

"Mascara runs the moment I sweat."

Sports, dance, weddings, tears — one drop of sweat and regular mascara becomes a streak. Our warm-water-removable film holds through sebum and tears, then rinses off cleanly without harsh rubbing or remover.

Pain point

"We launched with big claims — then the bad reviews came."

"Long-lasting" written in the brief but never tested on real skin in real climate. Returns, one-star reviews, and chargebacks follow. We never ship a claim without a matching test method, so your marketing team and your customers get the same proof.

Get started

Tell us the product you want to get right

Semi-finished, formula or finished — let's talk products first.

📧 info@xfscosmetics.com